BitTorrent Expands Global Reach with New Subsidiary in Japan

BitTorrent launches BitTorrent Japan to address content delivery demands in Japanese market

San Francisco, CA and Tokyo, Japan–September 24, 2007–BitTorrent Inc., home to the global standard for delivering high-quality files and media over the Internet, today announced that it has established BitTorrent Japan as a wholly owned subsidiary headquartered in Tokyo, Japan. BitTorrent founded BitTorrent Japan to address the growing demand for peer-assisted content delivery technology among Japanese content publishers and consumer electronics (CE) manufacturers.

Japan has long been a leader in Internet innovation. The country has the world’s most advanced broadband and mobile networks, CE devices and game consoles, and Web services. As a result, there is high demand among content publishers and electronic software providers for BitTorrent DNA, a secure, managed peer-assisted networking platform that significantly reduces bandwidth and content delivery costs. BitTorrent DNA, which stands for Delivery Network Accelerator, enables websites to provide the best end-user experience by seamlessly adding speed, reliability and efficiency to their current content delivery infrastructure. There is also high demand among Japanese hardware manufacturers to integrate BitTorrent’s software development kit (SDK) into next-generation CE devices. BitTorrent is already working with Japanese device manufacturers such as Buffalo Technology and Planex Communications to integrate its technology into the latest network-attached storage (NAS) devices, wireless routers and set-top boxes.

“We are intrigued by Japan’s advanced broadband environment that exists as a result of innovation and competition among ISPs. BitTorrent has the ability to leverage the capacity that exists within the Japanese Internet to create great user experiences for online applications while dramatically reducing infrastructure costs for publishers,” said Ashwin Navin, President and Co-founder of BitTorrent, Inc. “Although P2P technologies are still misunderstood as a result of their abuses, we are confident BitTorrent, due to its security, performance, efficiency, and technical merits, will become the leading peer-assisted delivery platform in Japan for on-demand video, software, and video games. Having a physical presence in Japan promises an unparalleled level of support to our Japanese partners and commitment to customer success.”

The newly established subsidiary, BitTorrent Japan, commenced its business operations in Q3 2007 under the leadership of general manager Hirotoshi Wakiyama. Wakiyama has over 25 years of business development and sales experience for start-up companies seeking entry into the Japanese market. As president of Netmanage Japan K.K., Wakiyama contributed a great deal to the boom of Japan’s Internet community. He has established business development teams and sales channels from the ground up for companies like Liberate Technologies, Array Networks and IronPort Systems, selling services and products to customers that included Internet Service Providers (ISPs), enterprises and academic institutions.

The establishment of BitTorrent Japan will allow BitTorrent to bolster its leadership position in Japan by distributing its products and services, such as BitTorrent DNA and BitTorrent’s SDK, directly to the Japanese market. BitTorrent Japan will also be able to better provide direct business development, engineering and sales support to local Japanese customers.

About BitTorrent Japan

BitTorrent Japan is a wholly owned subsidiary of BitTorrent, Inc., home to the global standard for delivering high-quality files over the Internet. Established in 2007, BitTorrent Japan is headquartered in Tokyo, Japan.

About BitTorrent

BitTorrent is the global standard for delivering high-quality files over the Internet. Millions of users worldwide are using BitTorrent’s leading peer-assisted content delivery platform to publish, discover and download digital entertainment content quickly, easily and securely. Founded in 2004, BitTorrent is a privately held company backed by venture capital firms, Accel and DCM (formerly known as Doll Capital Management). The company is headquartered in San Francisco, California. For more information, visit www.bittorrent.com.

BitTorrent est une marque de BitTorrent, Inc.

Contacts:

Hirotoshi Wakiyama
General Manager
BitTorrent Japan
info@bittorrent.co.jp
Phone: 03-3252-3350
Email: 03-3253-3350

Lily Lin
Director of Communications
BitTorrent, Inc.
415-568-9007
lily@bittorrent.com