Today our partner Adzerk unveiled that we are working together to power display ads for the BitTorrent Media Network, which includes the BitTorrent Bundle platform, and both the BitTorrent and uTorrent clients. We have built a custom advertising solution on top of Adzerk’s API, which is designed to scale with our millions of users.
Our products are scaling rapidly, and we believe that this partnership will bring the level of efficiency and customization to serve ads to our growing global market.
Adzerk CEO James Avery says of the partnership, “It’s an honor to partner with BitTorrent, and we’re very excited to work with a company so dedicated to creating and maintaining an open internet. We think of ourselves as a technology company instead of a media company, which means we focus on building powerful, extensible software that you don’t see elsewhere in the ad tech space.”
This new partnership will bring a better infrastructure to the 170 million monthly users we engage with, and we are excited to move forward with this opportunity.