The Billboard emerging artists turned a Coke spot into an anti-bullying campaign. The world tuned in.
Hundred Waters’ “Show Me Love” is protest and prayer, an ethereal invocation against cruelty. On February 2nd, the song made its network debut, scoring Coca-Cola’s anti-bullying ad. It became part of culture, securing a place on Billboard’s Emerging Artists chart. And it became something more: a way to make a difference. More than 360,000 people around the world downloaded the original “Show Me Love” Bundle, unlocking the original and acoustic versions of the track, the video, and 4 songs from The Moon Rang Like A Bell, via donation to Big Brothers Big Sisters.
Contribute to unlock your copy here.
From Hundred Waters:
Our generation is the first to grow up online. While the Internet is an amazing tool for many things, it can also be a discouraging place where hate and negativity thrive behind the separation of the screen.
When Coke asked to use our song for an anti-bullying ad campaign, we decided to use the opportunity to help defeat what we see as a root cause of bullying: low self-esteem and lack of strong relationships.
In high school, Nicole was a mentor in a non-profit called Big Brothers Big Sisters. This organization immediately came to mind as what we wanted to support. Big Brothers Big Sisters is a mentorship program where adults can volunteer to develop strong, positive relationships with children who need that most.
In order to support this cause, we’ve decided to give away this bundle in exchange for a minimum $1 donation to Big Brothers Big Sisters. We’ve set this up through BitTorrent for ease & efficiency’s sake. Here is an easy way to benefit others by simply enjoying music.
We realize cyber-bullying and bullying of all forms is a complicated issue with no easy answer. We hope, however, to change the lives of a few who, through circumstances outside of their control, either become bullies or their victims.