The Click Moment

August 30, 2012

There’s no one model for media or content anymore. Uncertainty is the norm. Random rules. It’s a scary, but awesome truth: months of strategy, projections and planning are simply not as powerful as single seconds of serendipity, luck and chaos. Author Frans Johansson calls these “click moments.” And we call it an idea we can get behind.

Check out Johansson’s new book The Click Moment. It’s a pretty good 101 for anyone (all of us) trying to navigate start-up culture in the post-strategy age.

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